Sage Real Estate Thoughts

Social media can offer a number of benefits for real estate agents. It can help you expand your network through positive word of mouth, promote your position in the market, and stay in touch with your past clients. Even though the benefits are many and the monetary cost to using these tools is low you still need to be cautious. You need to be careful because to use these tactics effectively you have to invest a lot of time.  Before making this investment there are a couple of things that I suggest that you consider carefully:

1. Ask yourself why you want to get involved in social media. This will allow you to develop some goals that you can evaluate your efforts against. I would suggest you schedule a monthly review to evaluate what it is that you accomplished with social media over the last month and whether you are on track to achieving the goals that you set out.
2. Identify your target market: who are you targeting, which Continue Reading…

Social media is a powerful marketing channel that can be leveraged by Toronto real estate agents to increase their exposure to their existing network, demonstrate their expertise, attract clients, and do more deals. Toronto agents who embrace social media will be deemed early adopters, this is a great market position to be in from the perspective of both your existing network and prospects.

This nine part blog series is going to take a look at strategies that Toronto real estate agents could implement to utilize social media tools to move their business to the next level. Each post will cover off a different strategy aspect. Outlined below are the different posts in this series:

Post 1. Strategy overview
Post 2. Taking a step back before moving forward
Post 3. Content/Branding
Post 4. Website/blog
Post 5. Facebook
Post 6. LinkedIn
Post 7. Twitter
Post 8. YouTube
Post 9. Where to go from here

What is Social Media?

Social media are Internet-based tools for Continue Reading…