Developing and executing a Google Pay Per Click campaign is a great tactic to increase awareness and drive traffic to your listing individual listing website.
When anyone types a series of words into Google’s search field, the results page includes both sponsored and non-sponsored links. Sponsored links are immediately prominently displayed at the top of the first results page and along the right hand side. Sponsored links always directly relate to the visitor’s search criteria because when you create the campaign you tell Google which phrases you want you ad to show up for. By purchasing this advertising space you can increase your listing’s awareness and drive highly qualified traffic to your individual listing website.
For your listings I would reccomend that you develop a keyword and bidding strategy that you then test and tweak over the life of the campaign. Historically for other properties I have developed campaigns for i usually will target 200 – 300 phrases that people might use when searching for a property similar to the agent’s listing. I would target keywords relating to the street, streets around the listing, and the neighbrouhood. By doing so you will only be displaying your ad to people that are actively searching for real estate similar to your listing. I would recommend we start with a daily budget of $20/day. After a couple of days I you should review the bidding strategy to see if any adjustments are necessary to ensure we maximize the exposure for your property.
